Servati Modernizes Italian Footwear with 3D Printing

For several years, 3D printing has made a full entry into the footwear industry, allowing designers to create their own artistic pieces without aesthetic limits. With the goal of bringing not only innovation but also sustainability to the sector, the young Italian startup Servati has decided to create fully recyclable collections through the use of additive manufacturing. Recently, Servati has made a mark in the fashion world by presenting its collections at the Palazzo Giureconsulti during Milan Fashion Week 2025. In this interview for 3Dnatives, Matteo Di Paola takes us on a journey to discover Servati, from the brand’s inception to its most important projects.

3DN: Hello! Can you introduce yourself and tell us when and how you first discovered 3D printing?

Matteo Di Paola (left) and Marco Primiceri (right)

I am Matteo Di Paola, CEO and co-founder of Servati, an innovative startup that owns the eponymous brand producing designer sneakers that are 3D-printed and 100% recyclable. Our journey began precisely with 3D printing, which we recognized as an enabling technology capable of overcoming the entry barriers in the footwear industry. Thanks to 3D printing, we have been able to eliminate the setup costs associated with developing new models and fully unleash our creativity, creating the first prototypes and testing them in the market.

3DN: When was Servati founded? What is its mission?

Servati was born out of a deep passion for technology, innovation, and the world of sneakers. Marco Primiceri, co-founder and designer, and I combined these passions to create a unique brand. Our mission is to revolutionize the footwear industry with innovative and sustainable designs, proving that cutting-edge style and environmental responsibility can go hand in hand.