Metal 3D printed perfume bottles by Formula 1

When Formula 1 meets designer Ross Lovegrove and Designer Parfums, you get 3D printed perfume bottles! The brand wanted to launch its first line of fragrances, F1 Fragance to remind people of the dynamism, passion and pleasure that exist around motorsport. So 3 limited edition bottles were created using metal 3D printing technology. The fragrances should be available in March 2020.

At first glance, Formula 1 doesn’t have much to do with the world of fragrance. But when you look closer you realize the motorsport market has been using additive manufacturing for many years, seeking to improve the performance of its vehicles and save time in the prototyping and production phase. Formula 1 has moved away from its core business here, while keeping additive manufacturing as a design method.

The three 3D printed bottles | Credits: Lovegrove Studio

The company contacted designer Ross Lovegrove, known for his 3D printed jewelry, to imagine the three bottles. Instead of opting for a car shape that would have been too predictable, he chose a high-tech and refined aesthetic that is surrounded by a sort of exoskeleton, taking the shape of a trophy. Ross Lovegrove came up with three bottles for the different fragrances: Agile Embrace, Fluid Symmetry and Compact Suspension. He explains: “When you’re asked to design a fragrance, you think of Dior, Kenzo or Lanvin, but you certainly don’t think of Formula 1. So there’s a kind of obstacle to overcome, and I think they’ve managed to break that barrier because they’ve worked with very high-level perfumers. They’ve done it in a very professional and high-end way. It’s an interesting challenge because it’s not an obvious connection.“