VIP TIE and its 3D printed luxury ties

The search for personalisation is a key issue in the fashion industry and 3D printing could well answer it more effectively. There are many examples, from Iris van Herpen’s collection to Julia Daviy’s skirt: 3D technologies offer a unique look to multiple creations. Today, we wanted to focus on ties, an accessory that adds a stylistic touch to men’s clothing. Even more stylish when 3D printed! This is the challenge of the Italian company VIP TIE: it uses 3D printing to offer custom ties. We met with its CEO, Fiordi Pernaska, who explained how they are combining 3D technologies and traditional craftsmanship to design custom 3D printed ties.

3DN: Can you present yourself and your link with 3D printing?

Fiordi Pernaska

My name is Fiordi Pernaska and I am CEO of VIP TIE & UNAIDS, two luxury fashion brands. I have a degree in international economics from Bocconi University in Milan, Italy. I was born in Paris where lived for part of my childhood – I was quite influenced by the fashion industry, an influence that consolidated once I arrived in Milan. My relationship with fashion is also linked to my family’s heritage because it is something that has been passed down from generation to generation. In 1927, my great-grandfather, designer Jonuz Pernaska, created the first fashion workshop in Tirana, Albania, for the creation of luxury clothing. He was the official designer of the royal family at the time and was really eclectic about luxury accessories. We have therefore decided to create VIP TIE in order to offer a unique and unlimited personalisation, allowing all our customers to express themselves freely. We quickly saw that traditional methods were going to limit us: so we started exploring additive manufacturing technologies in 2015 and, thanks to an in-depth R&D process, we manufactured during three years our luxury products.

3DN: What is VIP TIE and how did the idea of using 3D printing come about?

VIP TIE is the timeless way to express yourself through a unique collection of luxury accessories 3D printed and personalised by hand. Our mission is to make everyone feel unique and confident on a daily basis. What better way to do this than with custom accessories, with an infinite selection of styles?