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HP announce expansion into metal 3D printing market
HP is a huge company; well-regarded in the PC, notebook, and printing industries with over $48bn in revenue last year. Recently, HP have expanded into the 3D printing market too, rolling out their Multi Jet Fusion range of printers. This…
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HP is a huge company; well-regarded in the PC, notebook, and printing industries with over $48bn in revenue last year. Recently, HP have expanded into the 3D printing market too, rolling out their Multi Jet Fusion range of printers. This week, they have taken this a step further. They’ve now announced that in 2018 they will expand and sell metal 3D printers as well.

Big Announcement
Though HP Inc is already in the 3D printing market, its current range only create plastic-based models. Therefore, HP CEO Dion Weisler’s announcement that they plan to produce metal objects marks a big change in strategy. This signals HP’s intent to gain market share, and tap into the $12 trillion market currently for manufacturing.
HP have previously announced that they were selling more 3D printers than any other company, and have formed significant links with suppliers in Europe. Stephen Nigro, HP’s President of 3D printing, stated that HP will “transform the 3D metal industry into more mainstream high volume production.” Perhaps this is needed too. A main problem with 3D printing currently is its speed. If HP’s technology improves this, 3D printing instantly becomes a more viable option for mass production.





