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How Haddy Redefines Manufacturing and Design with Its MicroFactory Model
3D design and printing make for a powerful combination in the world of furniture. Thanks to additive manufacturing, it is now possible to turn creative concepts into functional pieces using almost any material and reducing production times. In this article,…
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3D design and printing make for a powerful combination in the world of furniture. Thanks to additive manufacturing, it is now possible to turn creative concepts into functional pieces using almost any material and reducing production times. In this article, we interview Erin Smith, Vice President of Sales at Haddy, a company specializing in 3D printing services for furniture. Her work focuses on transforming design ideas into tangible solutions for commercial spaces from her MicroFactory in St. Petersburg, Florida.
If the name sounds familiar, it’s no coincidence. Haddy is responsible for the first permanent 3D-printed decorative installation at a Disney theme park: a canoe on the iconic Jungle Cruise attraction. Keep reading to learn more about this project and her work with additive manufacturing.

3D printed panels and lamp created for the Disney Accelerator Demo Day.
3DN: How was Haddy founded, and what gap did you identify in the furniture industry and traditional manufacturing?
Haddy started with a simple observation: the way we manufacture physical products hasn’t kept pace with the speed of digital design.





