Revolutionizing Cycling Gear: How 3D Printing Powers POC’s Ultra-Lightweight Elicit Ti Sunglasses
Additive manufacturing, more commonly known as 3D printing, is no longer a futuristic concept but a transformative technology actively reshaping industries across the globe. From groundbreaking advancements in construction and intricate applications in medicine to pioneering components for space exploration, its versatility is unmatched. The sporting world, in particular, has quickly embraced 3D printing’s potential, leveraging it to create highly customized and performance-enhancing equipment. We’ve seen its impact in the form of tailor-made bicycle grips, incredibly protective helmets, and even bespoke luxury bicycles. This innovative spirit continues to drive boundaries, exemplified by a recent collaboration between Swedish sports equipment giant POC and 3D printing solutions manufacturer AIM Sweden. Together, they have introduced the Elicit Ti, a pair of ultra-lightweight cycling sunglasses that represent a significant leap forward in design, sustainability, and athletic performance, all made possible by advanced 3D printing technology.
The Elicit Ti sunglasses are more than just eyewear; they are a testament to how cutting-edge technology, meticulous quality, and a profound commitment to sustainability can converge to produce truly exceptional products. Designed from the ground up to offer cyclists an unparalleled riding experience, these sunglasses distinguish themselves through their superior quality, extreme comfort, and innovative construction. This partnership underscores a growing trend where leading brands are exploring unconventional manufacturing methods to achieve product attributes that would be impossible or impractical with traditional techniques.

Unveiling the Elicit Ti: Performance Meets Precision
At an astonishingly low weight of just 22 grams, the Elicit Ti stands as the lightest pair of goggles POC has ever engineered. This featherlight construction is a game-changer for cyclists, making the eyewear virtually unnoticeable during long rides and intense training sessions. The reduced weight not only enhances comfort but also minimizes distractions and potential fatigue, providing a crucial performance advantage for athletes striving for peak efficiency. Beyond its lightness, the Elicit Ti offers uncompromising protection and expansive coverage, shielding the eyes from wind, debris, and harmful UV rays, which are paramount for cyclist safety and clear vision.
Practicality is also at the forefront of its design. The lenses are effortlessly interchangeable thanks to specially designed snap hinges, allowing riders to adapt quickly to varying light conditions without fuss. Furthermore, these lenses incorporate POC’s renowned Clarity technology, developed in collaboration with Carl Zeiss Vision. This advanced optical technology fine-tunes the color spectrum to enhance contrast and definition, ensuring an exceptionally clear view of the road or trail ahead. The lenses are also treated with a scratch-resistant coating, further extending their durability and visual integrity. The overall frameless design, elegantly complemented by a traverse structure along the temples, contributes significantly to both the aesthetic appeal and the remarkable lightness, offering an unencumbered sense of freedom while maintaining structural integrity.
3D Printing: The Core of Elicit Ti’s Innovation and Quality
The development philosophy behind the Elicit Ti was rooted in a bold principle: that sustainable materials and uncompromised performance are not mutually exclusive but can and should be integrated. Tilda Håll, Eyewear Product Manager at POC, articulated this vision, stating, “We started the development of the Elicit Ti from a fundamental principle: that sustainable materials and performance can and should go hand in hand. If we challenge conventional thinking and methods, there is no reason to compromise on performance or sustainability, or prefer one over the other. Instead, it should be possible to coexist and become the norm. And we’re proud to have demonstrated just that with the Elict Ti.” This statement encapsulates the collaborative spirit that drove the project, pushing the boundaries of what is conventionally thought possible in sports equipment manufacturing.
POC’s engineering team harnessed the distinctive advantages of 3D printing to bring this vision to life. A crucial aspect of their sustainable approach involved the use of titanium powder recovered from the production of surgical instruments. This innovative recycling of a high-performance material not only reduces waste but also exemplifies a commitment to circular economy principles. The eyewear frames were meticulously produced layer by layer using the Electron Beam Melting (EBM) process. EBM is an advanced additive manufacturing technique where a powerful electron beam selectively melts and fuses metal powder particles together in a vacuum environment. This process allows for the creation of incredibly complex geometries and intricate lattice structures that are lightweight yet immensely strong, making it ideal for high-performance applications like cycling eyewear.
The EBM process, coupled with the inherent properties of titanium, delivers unparalleled benefits. Titanium is renowned for its exceptional strength-to-weight ratio, superior corrosion resistance, and biocompatibility, making it an ideal material for athletic gear that must withstand harsh conditions and extensive use. By utilizing EBM, POC and AIM Sweden were able to precisely control the material’s microstructure, ensuring optimal mechanical properties and contributing to the Elicit Ti’s remarkable durability and minimal weight. This sophisticated manufacturing approach truly challenged conventional thinking, resulting in a unique and sustainable product that sets new benchmarks in the industry.
The Elicit Ti was manufactured using an EBM 3D printing process, allowing for complex and lightweight designs.
Exclusivity and the Future of Sustainable Sports Gear
Reflecting its innovative design, cutting-edge manufacturing, and sustainable credentials, the production of the Elicit Ti sunglasses was intentionally limited to just 365 copies worldwide. This exclusivity positions the Elicit Ti as a highly sought-after item, appealing to discerning cyclists, collectors, and early adopters of advanced sports technology. The limited supply, combined with the high demand for such a unique product, contributes to its premium price point of 400€ per pair. For those interested in acquiring this blend of performance, sustainability, and technological prowess, the Elicit Ti goggles are available for purchase directly from the POC online store, which you can access HERE.
The Elicit Ti project serves as a powerful case study for the broader implications of additive manufacturing in sports and beyond. It demonstrates that performance no longer needs to come at the expense of environmental responsibility. By integrating recycled high-performance materials and adopting efficient production methods like EBM, manufacturers can significantly reduce their ecological footprint while simultaneously enhancing product quality and functionality. This collaborative effort between POC and AIM Sweden not only delivers an exceptional pair of cycling sunglasses but also paves the way for a more sustainable and technologically advanced future in athletic equipment design and production.
This project is a clear indicator that the future of sports equipment will increasingly involve highly customized, lightweight, and environmentally conscious solutions. As 3D printing technologies continue to evolve, we can expect to see even more radical innovations emerge, offering athletes advantages previously unimaginable. The Elicit Ti is not just a product; it is a vision realized, showcasing how thoughtful design, advanced manufacturing, and a commitment to sustainability can elevate the entire industry.
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*All photo credits: POC