Redefine Meat Introduces 3D Printed Flank Steak To European Supermarkets

In 2023, the average European consumed 64.2 kg of meat. Despite a five-year decline reported by Agrarmarkt Informations-Gesellschaft, meat consumption remains disproportionately high amidst pressing environmental concerns, with beef farming notably contributing to climate change. This sustained demand drives minimal industry change. To address these issues, alternative meat products are gaining traction, prompting a shift in consumer habits. Redefine Meat, an Israeli food-tech start-up combining 3D printing with culinary innovation since 2021, is now bringing its 3D-printed flank steak to European supermarkets, aiming to revolutionize consumer access to sustainable protein options.

The 3D printed flank steak stands as a flagship product for Redefine Meat, having been successfully introduced to numerous restaurants across Europe. It was prominently featured during Veganuary, receiving extensive promotion. Many esteemed chefs have expressed delight in both its flavor and ease of preparation. Chef Marco Pierre White, for instance, hailed it as “The smartest thing I’ve seen in the kitchen in almost 40 years,” while Chef Andreas Böhm claimed, “It offers the taste and versatility of meat.”

The 3D printed flank steak has already proven itself in top European kitchens and is now making its way into supermarkets.

Expanding on its restaurant success, Redefine Meat is now introducing its flagship product into European supermarkets. Joining its 3D-printed counterparts Pulled Meat and Hack on retail shelves, the flank steak from the “New Meat” range will debut at Ocado in the UK and Coop in Switzerland. Future plans include availability in the Netherlands at Jumbo, Albert Heijn, and Crisp, with further expansion into supermarkets in Italy and Germany in the near future.