Gucci Chooses 3D Printing for Luxury Sneaker Gucci Cub3d

3D printing is taking over the fashion world, revolutionizing the production of clothing, bags and, most importantly, footwear. In recent years, brands such as adidas, ASICS, and Reebok have launched their own 3D printed shoes on the market. Using additive manufacturing has thus become a way to diversify from other competitors in the fashion industry. Could a fashion house like Gucci then let this opportunity pass them by?

If there is one brand that knows how to get people talking, it is undoubtedly Gucci. The iconic fashion house, famous for its distinctive style and its ability to constantly renew itself, is back to amaze its fans by presenting its first shoe made by integrating 3D printed parts: the Gucci Cub3d. This exclusive limited edition, composed of only 20 pieces, will be previewed at Gucci’s Via Montenapoleone boutique in Milan from April 16 to 21.

Gucci’s boutique on Milan’s Via Montenapoleone decorated with “Ancora” red (photo credits: Gucci)

The brand chose 3D printing to create the midsole of the iconic, all-new Gucci Cub3d. Selective laser sintering (SLS) was used to create the intricate latticework. The midsole is composed of several layers elegantly woven together to create a sinuous geometric shape.