Alex Reed Shoes, mixing 3D printing with exquisite craftsmanship

3D printing’s advancement has ushered in a large increase in our ability to personalise. This has been seamlessly introduced into some crafters’ arsenal, whilst those with an outdated view may be more inclined to turn their noses up at this new, disruptive technology. One man who is taking full advantage of this is English shoemaker Alex Reed, creator of Alex Reed Shoes. Reed has combined bespoke English craftsmanship with additive manufacturing to develop an exclusive collection of shoes.

We were lucky enough to talk to Alex to ask him about his upcoming venture, his thoughts on the burgeoning 3D printing industry, and its applications.

Alex Reed

3DN: Can you tell us about yourself and your first experiences in 3D printing?

I am 31 years old and I was born in London. I have spent more than 7 years making custom shoes and tailor made in the production of all kinds of unisex shoe styles. Having studied photography at the School of Art, I met a shoemaker who was interested in conveying his wealth of knowledge of footwear. He taught me how to make shoes in ourNotting Hill workshop and then employed me as a shoemaker. We had a small shop at the beginning where I would sit in the back making custom orders. We expanded quickly and started selling wholesale to Selfridges, Harrods and ASOS, to name a few. We also opened a large factory in London and trained other apprentices, conveying the skills I had learned.