SavorEat Partners With Sodexo to Distribute its 3D Printed Meat Alternative in American Universities

Israeli startup SavorEat, which specializes in developing alternatives to meat via 3D printing, has announced a partnership with Sodexo to offer gluten-free, kosher and vegan products to American universities. To be more precise, the American subsidiary of the multinational, Sodexo Operations, will offer SavorEat’s products to young students, who are increasingly sensitive to the contents of their plates. The startup’s goal is to strengthen its position in the U.S. market, test consumer expectations and see how their products are perceived. SavorEat designs an alternative to meat wherein it 3D prints various plant cells to reproduce the look and feel of an animal steak. Thanks to this partnership, it should be able to increase its notoriety and reach an audience that may be more sensitive to the consequences of slaughter and meat production.

For a few months, we have seen multiple initiatives develop around this idea of “3D printed meat“. Just look at the number of startups that have decided to position themselves on this niche. If we take the example of SavorEat, it is interesting to see that last December, the startup raised 42.6 million Shekel (about $13,212,866.69 USD) after its listing on the Tel Aviv Stock Exchange.

More and more companies are specializing in 3D printing of meat…without meat (photo credits: SavorEat)

SavorEat Aims to Conquer the United States

By working with Sodexo, SavorEat can target universities and a younger audience. Racheli Vizman, CEO of the Israeli startup, explained, “The younger population is much more open to food technologies, to innovation, and to change the way we consume food.” She even cited a survey that showed that half of young Americans (in their 20s) now consider themselves “flexitarians,” meaning they eat a mostly plant-based diet with occasional meat consumption.