Massivit 3D, providing large format 3D printing solutions for visual communication

Advertising and retail are two segments that constantly seek to reinvent themselves by looking for new ways to be innovative. Now with 3D printing, brands can use the technology to integrate 3D printed pieces in their advertising for example. This is exactly the business opportunity Massivit 3D was able to grab by offering large-scale 3D printing solutions for visual communication applications. In record time, they are able to utilise their technology to create 3D printed props for movie sets or large pieces for an advertising campaign such as billboards. Now, they are even being approached by other industries for prototyping purposes. To learn more about the company and its technology, we interviewed Isabelle Marelly, Director of Marketing at Massivit 3D, who worked at Stratasys for 10 years before joining the company.

3DN: How did the idea of creating large format 3D printing solutions for visual communication applications come about?

Isabelle Marelly

The idea of creating large format 3D printing solutions came from our founder, Gershon Miller, who is a serial innovator, entrepreneur, and pioneering developer of large format digital printing (Scitex Vision) and 3D printing solutions (PolyJet technology from Stratasys). There was no existing 3D printer that could print at large scale and fast and there was a market need for this. In addition, visual communication market players, whether in advertising or retail, need to reinvent themselves. Print shops are facing tough competition and they need to differentiate themselves and find new services to offer to their customers.

Massivit 3D printing solutions can help PSPs by enabling them to allow the brands to reinvent themselves. The idea is to integrate 3D printed elements into billboards and to create POSs and Props in record time. Massivit 3D printing technology can produce big models because it can 3D print FAST: 35 cm (14”) per hour vertical speed, which is unique. In addition to the visual communication segment, our 3D printing solutions are increasingly used by scenic fabricators to produce props and movie sets. We have also been approached by the automotive segment for concept prototyping.