D-House Urban Laboratory on Using 3D Printing for Luxury Brands

A study by the Additive Manufacturer Green Trade Association (AMGTA), conducted in Italy in collaboration with Dyloan Bond Factory and Stratasys, highlighted that the use of 3D printing in the fashion and luxury sectors could lead to considerable time and resource savings for companies. AMGTA, which is committed to enhancing the sustainable aspect of additive manufacturing, wanted to emphasize the greater sustainability of some additive manufacturing processes in the fashion and luxury design fields, compared to traditional methods.

To delve deeper into the topic and better understand how additive manufacturing is being used today for the luxury sector and what the future developments of the technology may be, we interviewed Loreto Di Rienzo, R&D Director of D-house Urban Laboratory & Pattern Group (a group of which Dyloan Bond Factory is also a member). Based in Milan, D-house Urban Laboratory, has been involved in R&D in the Fashion, Design and Automotive sectors since 2020, studying and encouraging applications of 3D printing in these markets.

3DN: Could you introduce yourself and your connection to 3D printing?

Loreto Di Rienzo

Hi! I’m Loreto Di Rienzo, R&D Director of D-house Urban Laboratory & Pattern Group and in my work I deal with innovation in fashion. Being a sensitive and interested person in new technologies, I have followed 3D printing since its birth and throughout its evolution and eventual application in fashion. On this path, around 2017 I came across the 3DFashion™ technology from Stratasys that allows 3D printing directly on fabric (with the so-called Direct to Garment process) and I began to realize that this technology could be useful in the industry. From there a whole phase of experimentation interest began.