Thousands of 3D Printed Replicas Are Decorating the Dior Gallery

It is undeniable that you have heard of emblematic French fashion house, Dior. What you might not know is that that Dior Gallery located on the famous Avenue Montaigne in Paris has had a makeover since March 9th. Several 3D printed objects currently decorate its main staircase, reproducing thousands of items from the company’s heritage collection. 3D printed by LA FERME 3D©, one of the largest 3D printer parks in France, these objects are exact replicas of famous handbags, shoes, perfume bottles, hats, which have made the house famous, all in different colors. The result is stunning trompe-l’oeil called DIORAMA, which required more than 100,000 hours of printing, 10,000 hours of post-processing and more than 30 printers working day and night for 6 months.

The ALIGHIERI agency is at the origin of this remarkable project. The agency was found by Simon Jaffrot and Noémie Bourgeois who have spent nearly 20 years in the world of art, its museums, exhibitions and the development of works. In 2014, they created a staging of original accessories from the Dior Heritage collection, in the form of color gradients for Dior. This scenography will become a recurrence in all exhibitions of the fashion house, until today. The Dior Gallery project pushed the agency to propose a modulated and reproducible version, impossible to achieve with its traditional working methods. Thus began the 3D printing adventure.

The staircase of the Dior Gallery is decorated with thousands of 3D printed replicas of Dior accessories (photo credits: F. Carasco)

LA FERME 3D © Deploys Extraordinary Printing Resources

The ALIGHIERI agency approached LA FERME 3D © to understand the feasibility of this project. Given the deadlines and the number of objects to be reproduced, the French company decided last July to multiply its already large number of VOLUMIC 3D printers. As a result, the company now has more than 30 latest-generation machines, capable of working non-stop to ensure high production volumes. In addition to its 3D printers, LA FERME 3D © calls on partners to reach its manufacturing objectives; thus, in December 2021, more than 100 machines were dedicated to the Dior project.