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Apple Unveils “Apple You”: A 3D-Printed Personalized Product Line

It has long been Apple’s mission to make technology feel intuitive, seamless and, above all, personal. The name is literally iPhone. Now, the Silicon Valley tech giant is taking that philosophy one step further. On March 31, Apple quietly announced…

Apple Unveils “Apple You”: A 3D-Printed Personalized Product Line
3Dnatives

It has long been Apple’s mission to make technology feel intuitive, seamless and, above all, personal. The name is literally iPhone. Now, the Silicon Valley tech giant is taking that philosophy one step further. On March 31, Apple quietly announced the launch of Apple You, a new product line featuring fully 3D-printed iPhones and AirPods designed to match the exact physical dimensions of each user.

The announcement comes just weeks after reports that Apple has been exploring expanded use of additive manufacturing, particularly metal 3D printing, across its product lineup.

No two people are the same, so why should the devices we use every day be? According to Apple, the process begins with a biometric scan performed either in-store or remotely using an upgraded version of Face ID capable of capturing precise measurements of a user’s hand geometry and ear shape. That data is then sent to Apple’s manufacturing facilities, where titanium additive manufacturing systems produce a device built specifically for the owner. Apple claims the AirPods can be printed in just two hours, while the custom iPhone takes just under four hours to produce, with a full turnaround time of approximately 24 hours.