ECCO launches mass production of 3D shoes

ECCO, the Danish shoe manufacturer, announces the launch of a new pilot project, QUANT-U, which brings 3D scanning and 3D printing together to create custom 3D shoes. ECCO is expected to open its concept store in April in the Netherlands to showcase its product.

The well-known Danish brand will join other footwear manufacturers who have used 3D printing to create customized solutions tailored to each individual’s foot; Adidas, has been working with additive manufacturing for some years now to create 3D printed shoes. Therefore, one wonders what would ECCO do differently to other manufacturers and how will they compete and make a name for themselves in this 3D shoes market.

ECCO wants 3D shoes to be fully customized

The QUANT-U project is said to have been initiated by ECCO in order to offer its customers the possibility of fully customizing their shoes. The brand says it could do it in just a few hours . An affirmation that will be able to be verified in Amsterdam next month. ” During my experience in shoe design and engineering, the concepts of perfect fit, dynamics and ultimate performance have long been an obsession ,” said Patrizio Carlucci, director of ILE, the laboratory’s ECCO innovation. With QUANT-U, we are now introducing future technologies to customize the functionality and comfort of the shoe without disrupting its aesthetics. “