Chanel creates brush using 3D Printing !

Chanel, one of leading luxury brands in the world has entered into 3D printing. In recent times 3D printing has been enabling fashion houses and individual designers to print their jewelry and other fashion related items through 3D printing technologies.

Chanel has always had a goal for innovation; hence it was very logical for the French brand to turn to 3D printing for their next adventure. Chanel filled a patent for a 3D printed mascara brush back in 2007; this means it has taken over a decade for the brand to make the idea a reality. However, when it makes it to market it would be the very first in its kind to be manufactured on an industrial scale. Chanel has been working with Erpro Factory 3D for the last 10 years, Erpro Factory 3D is a specialist in mass production of 3D printed objects. In a press release, Pascale Marciniak-Davoult, Director of Packaging Innovation at Chanel Parfums Beauté explained:

” Together we have taken up a number of technological challenges to push the boundaries of 3D printing and offer a revolutionary product. For the first time in the world, in all sectors of activity, 3D printing will be massively industrialized by Chanel Parfums Beauté . “